THE HUB

We transform uncertainty
into opportunity

The market is evolving at an unprecedented pace: more demanding consumers, tighter regulations, technological disruption, and growing environmental pressure. The industry needs clarity and decisive action.

At KM ZERO, we turn the sector’s challenges into opportunities for sustainable growth—anticipating trends and driving real solutions that strengthen businesses and enhance competitiveness.

/Manifesto

Food is much more than what we put on the plate. It's culture, economy, health and the greatest link we have with the planet. But our food system is facing unprecedented challenges. The good news is that we have an opportunity to change it.

At the KM ZERO Foundation, we believe that innovation is the key to transforming the way we produce, distribute and consume food. It's not just about improving what already exists, but about imagining and building new solutions that make possible a more just, regenerative and healthy future for all.

The mission of the KM ZERO Foundation is to accelerate the transition of the food system to a more just, regenerative and healthy one.

True transformation happens when we connect talent, ideas and resources. This is why we identify, promote and accompany the people and projects that are leading the change. To go faster, we must do it together.

The time is now. Let's think differently, innovate without fear and collaborate without limits. Because the food of the future is not expected, it is created.

/Team

Ideas change the world, but it's people who make them a reality. At KM ZERO we are explorers of the future of food, a team of restless, creative and committed minds who work every day to promote change.

/Paco Martinez

Founder

/Raul Martin

CEO of Familia Martínez

/Beatriz Jacoste

CEO

/Nora Romero

Director of Innovation

/Catalina Valencia

Director of community and major events

/Emilio Romero

Art Direction

/Juan Requena

Director of Open Innovation and Investment

/Claudia da Cunha

Project management and coordination

/Rocio Soler

Financial Controller

/Ludivine Ratel

Food Innovation Project Manager

/Liliana Ramirez

Marketing Analyst

/Carlos Prada

Food Designer & Content Manager

/Monica Prada

Business Developer

/Salvador Albert

Assistant

/Pilar Cabanillas

Administration and accounting

/Francisco Greses

Digital Strategy

/Media

Zorza gallega plant-based, pollo impreso en 3D o crujiente de grillos: así fue el menú de la cena del futuro a la que acudí en Valencia

29/6/2024

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Queso sin leche animal, huevos veganos o envases comestibles: innovaciones alimentarias en Valencia

21/6/2024

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Más de 40 startups de alimentación ya han aplicado a KM ZERO Venturing

9/5/2024

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